Project: Ebro, Laura & Rosenberg (Concept Project)
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop, Figma
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop, Figma
The Problem:
The existing branding lacked consistency across digital platforms and didn’t fully capture the personality and cultural influence of the show. I wanted to create a visual system that felt bold, modern, and adaptable for social, on-air graphics, and merchandise.
The Goal:
The goal was to create a more up-to-date visual identity that felt fashionable while remaining age-appropriate for the show’s hosts. The redesign aimed to establish a logo system that felt distinct from their previous Hot 97 branding, giving the show a unique and recognizable identity of its own.
