Project: Teddy Oso - Over The Net
Role: Creative Direction & Social Media
Tools: Adobe Illustrator, Photoshop, Figma
Role: Creative Direction & Social Media
Tools: Adobe Illustrator, Photoshop, Figma
The Brief:
Teddy Oso's EP, Over The Net, is a celebration and marriage between Hip-Hop and tennis.
The Goal:
The goal was to evoke the feel of a luxury tennis brand while incorporating streetwear sensibilities. A warm green was chosen to stay rooted in the tennis aesthetic, paired with a cream tone to complement it and add a refined balance. Across social media, I focused on keeping the EP’s branding cohesive while building out a distinct visual language that supported the project’s identity.
