Project: Sky Cafe (Concept Project)
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop
The Brief:
The goal of the brand is to introduce a Black and Hip-Hop–forward approach to coffee, blending culture, community, and creativity into the café experience.
The Goal:
This goal was achieved by featuring Black characters and Hip-Hop influenced menu items, creating a brand that is culturally expressive while still feeling inclusive and accessible to a broad audience. With "Sky" being in the name, I chose a blue and brown color palette to balance openness, warmth, and cultural grounding.
