Project: Wah Gwaan (Concept Project)
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop, Figma
Role: Brand Identity, Logo Design
Tools: Adobe Illustrator, Photoshop, Figma
The Brief:
I wanted to build a vibrant visual identity around the popular Jamaican phrase Wah Gwaan, capturing both cultural warmth and contemporary design sensibilities.
The Goal:
The goal was to establish a brand identity inspired by Wah Gwaan that feels warm, expressive, and rooted in the phrase’s cultural meaning. The logo and visual system blend modern aesthetics with energy and approachability, while remaining flexible enough to work across digital platforms, merchandise, and environmental graphics.